Cindy Heng (3)
Image : The image portrays a tick-tac-toe diagram, replacing the "x" and "o"s with sharks and bowls. The bowls represent shark-fin soup while the sharks represents the animal itself. The top left space is the critical point whereby if the shark or the bowl is drawn in the space, that particular icon would win the game. This has an impact on the reader as most people if not everyone is familiar with the game tic-tac-toe. The first person to draw 3 consecutive icons either horizontally, diagonally or vertically wins. This shows the battle between the sharks and the making of shark-fin soup
This picture has no captions as it is based on the concept of "a picture speaks a thousand words". The sole pictorial representation is enough to get the message through to the reader.
Typographical Features: There are not much typographical features as this is a pictorial representation of the message the organisation wanted to convey.
Layout: The whole image is placed right in the middle of the poster which is where people would normally look at first when they glance upon a poster. The image being in the centre grabs the reader's attention.
Colours: The whole poster is black, grey and white which gives people a dull and serious feeling when they look at the poster. The colours match the message the organisation wants to convey as this message is serious and solemn.